You can’t taste a label.
A wine club that allows you to discover wines that suit your palate.
Free, about two minutes, and not one wine word in it.
Most people buy the label... You drink the wine.
A price, a score out of a hundred from someone who has a different palate to yours, a region you half recognise and a nice picture on the front. Not one of those actually takes into account and consideration what your palate really want or enjoys. So most people keep buying the same bottles for years, and never find out what their palate could potentially really like.
How it works
- Tell us what you like, in plain words
One set of questions, and not one of them mentions a grape or a region. It opens with twelve everyday ones, about coffee, chocolate and lemon, and takes about two minutes. Most people who take it turn out to have a stronger palate than they thought.
- We read your palate
A match is how close the typical wine of a place sits to what you told us. It is not really a score and it is not a promise. It is more an assessment of your palate, and then a guided hand towards the terroirs or wines your palate could enjoy. It comes in three depths: a style family, then the soils and sites that suit you, then a grower, a wine and a year.
- Then it is yours to use
Nothing arrives because you answered questions. Take the terroirs and buy from them yourself, ask us to hunt a bottle from one, or put what you already own into the cellar and have it read the same way. Reserve a blind bottle and it comes in a sleeve, with the storage and serving it wants and two things that could go well with it. To be objective, and for the fun of it, enjoy the wine first. Then peel. The reveal gives the real label and, where possible, the village, the soil under the vines, the weather that year, and what the grower says in their own words.
The label is marketing. The soil is not.
Time to really pay for what you actually enjoy
Why we're different and objective
The merchant does. They confirm, they charge and they ship. We just facilitate and source the best option based on palate and budget.
A membership buys you a day and more depth, never a discount. Members see a find first. They do not see it cheaper, and nobody is charged for staying on the free side.
A wine or grape variety you dislike is part of what helps us match you to what you may enjoy. Sometimes we may select a wine that you did not like, we make sure this is put on record and it helps with finetuning the palate. Also to remember: not every Chablis is a good Chablis.
There are no scores, no tasting notes to agree with and nobody to impress. A supermarket bottle you love is a good result. If you like something the trade looks down on, that is information about you, not a fault in you.
There are exactly three places in the product where a paid placement can appear, each is labelled as paid on the page, and members see none of them. There are no placements inside an article, ever.
Free stands still. Paid keeps up.
- The quiz, and your palate read to a style and the soils behind it.
- Your reading kept for good, and the weekly reads.
- One open request to the scouts.
- Every find at the same price a member pays.
9 EUR a month, or 69 a yearfor the first 25 members, and yours for as long as you keep it. 25 places left, then 90.
- Your palate read all the way down: the soils that suit you, then growers, named wines and years.
- Twice the detail on every place in your report.
- A reading that keeps up. Record a bottle and it moves, so the longer you drink the closer it gets.
- Every find a day before everybody else.
- Three open requests to the scouts instead of one.
- No placements anywhere.
Cancel from inside the app whenever you like. We never see your card: Stripe takes the payment and tells us only that it happened.
Four ways in. Pick yours.
Most people who come here want a bottle. Some of them make it, pour it or sell it, and there is a door for each.
Answer twelve everyday questions, none of them about wine, and get your palate read. Free, and it stays free. A membership takes the same reading further down, to growers and years.
Read my palateSommeliers, buyers and growers put their own wines into the atlas, scored on the eight axes it already uses. Your certification decides the weight they carry. Your name goes on them, and you see how real palates read them.
Contribute winesPublish a tasting and say what is in the bottles. It then reaches the people whose palate actually suits it rather than everybody within ten miles, which is the one thing a listings site cannot do.
Put up a tastingMerchants hold the stock, confirm the order and ship it. We never touch the wine or the money. If you carry lines that are hard to place, those are the useful ones.
List your stockOne account covers all of it. Sign in once and add whichever of these applies to you.
No snobbery in it.
From the person who started it.
I sold wine for years, and it was always the label that chose. What I think is a good wine is not what you think is a good wine, and the best wine in the world is the one that suits your palate and its mood.
So this starts with what you like, on your own terms, and works back to the places that make it well. It is for you whether you know nothing about wine, a little, or a great deal.
Judge first. Then peel.
The label is the most persuasive thing in the room, and it has never once been in the glass.
Read my palate